The first thing that we looked at when it came to designing the brand suite was the logo. We definitely went into a lot of detail & precision with this one!
When she first contacted us, Amy had temporary square logo – which is a good combo for a 4-letter shop name as MODU, but it was unfortunately lacking of personality. So what we did was to vamp it up completely, to the point of designing an entirely new logo concept that would not just look good but that would also represent her brand’s story. As the main meaning behind Modu is “unity”, we set our focus on circular shapes. We then decomposed and played around with them, resulting in a unique font to form the brand.
The rest unfolded from there, as we added some extra touches and of course, making it “pop” with our leading color for the project: electric blue.
We took note when Amy had mentioned her style was neutral with a touch of loudness. We also wanted to transcend the currently trendy “minimalist”, “scandinavian” style completely and bring an unexpected, almost asian-like touch of boldness to the mix to reflect how this shop could stand out from others alike.