Drawing these simple flowers to incorporate in the new brand identity was so much fun! We particularly thought of representing wild flowers, to reflect a humble attitude and the message that “you can do beautiful things with what you have“. We also integrated some of them in cups/jars, as this is actually often used as decor in the café itself.
We created a modern type-based logo which we customized further to represent movements in nature, like stems of flowers going in different directions. The idea here was to keep things simple and timeless, so that it would have a playful touch but represent the brand for years to come.
When it comes to color, we particularly decided to put a full focus on the color peach, so that it could lead the brand with its own mood and that we could use it in a fresh, bold way.