All of the elements in the branding came together in a very balanced, elegant way and they each allowed us to create a special outcome for all the places where the brand would be present, from Laurence’s stationary to her website which was going to be quite rich in content. We loved the whole process of designing this one – here, the simplicity of the brand and the attention to detail when it came to fonts was very important so that her words and her philosophy would be highlighted and that everybody visiting the website would feel eager to go through, read more and feel inspired to get in touch.
Feel free to have a look at the Ann-Eva website right here.
This whole project was very special to us because we looked into strategy but we also managed to extract something very “personal” out of it, as we had a really close collaboration with Laurence. Through this process we got to know her a lot as a person and we loved how much she trusted and opened up to us – in fact it was a very heartwarming moment when we showed her the results of her branding process and she was into tears. This is the reason why we love our job so much – every project is an opportunity to not just enjoy a creative process, but to also create new relationships that are meaningful and that help others like us make their dreams come true.