Brand Styling Questionnaire



Brand Styling Questionnaire

Let’s style your brand! Tell us everything there is to know about it.




Your Name (required)

Company or Project Name (required)

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A) What is motivating you to style or re-style your brand? How do you see us being able to help you?

B) What is your brands story?
Brand stories are an important component of branding. This includes both your literal history - such as how and why you were founded - and the story of the role you play in your customer's life.

C) How’s business? Are there any perceptions of your business that need to change?


A) How would you describe your personality? What do your friends and family love about you?

B) What are the things that keep you inspired and happy? What is your favourite thing about being alive?

C) How would you describe your style as a person? What parts of that style would you want to portray through the face of your business?

D) What inspires you most about your business itself? What values drive you to make it all happen?


A) How would you describe your ideal audience? Who are you out to impress? Who, exactly should be blown away by this new brand identity?

B) Let’s dig into the details. What inspires them and kinds of things do they like? Where do they shop? What other brands are they into?

C) In what way do you communicate with them? How should they see you?


A) Give us a few examples of competitors or businesses that have an ethos that inspired yours, or that are playing in the same field. This will allow us to better understand your market + competition. We want to make sure to steer away from a visual identity that's too similar to theirs. You have a unique brand, and we want to make sure we stay true to that.


A) Which 3 brands do you love, and why? What do they reflect about where you're trying to go with your own brand identity?


A) How would you like people to see your business? Sum it up in keywords!

B) What should your clients think and feel? What emotions come to the surface?Also, are there any perceptions of your business that need to change?

C) Why do they love working with you? What value do you add? What makes you different?


A) Where will you be primarily be expressing and communicating about your brand? On location? Online? In printed media? Online media?

B) Will you be using social media to empower your brand? If so, which social networks will you be using mainly?


A) How do you see your business changing over the years? How should the new brand reflect this?

B) What plans do you have for the next two years?


How would you summarize what you're looking for in this brand identity? What should it feel like?

B) Link to your Pinterest "Brand Inspiration" Mood Board
Your Pinterest board can include anything from color palettes, to home decor, to stationery, font styles and anything that appeals to you visually. Visit to create your board or create your own and email it to

C) What colors have always appealed to you? Even before you started dreaming up a business or brand, what colors permeate your home and decor? Often times, what we're drawn to naturally as a person can translate beautifully into our business brand with a full representation of you.

D) Also, what colors or styles are you not a fan of and why?


If there's a detail about your project you want us to know you can leave a comment here :