Today I’m going to share one of the coolest projects we’ve been working on over spring & summer 2016: Leeks & High Heels!
This particular project was meant to be for foodies! As you know, food is something that we are definitely into – just as Sandra, our client. We met Sandra during a blogging event – a bubbly Belgian blonde who thankfully introduced herself, her blog and her ambition to make it grow. As the daughter of a chef, she is very passionate about sharing her foodie adventures and was using her blog as THE place to do that. She realized it had a lot of potential, only it needed a serious design makeover and a more defined mission. We quickly realised we were going to be a match and so we decided to work together to take her blog to a whole new level, by re-branding it, re-designing it and creating a kickass strategy.
Sandra’s style was already easy to define by looking at her recipes and by getting to know her personality a little better 🙂
Leeks and High Heels would have to feel: feminine but not too girly, elegant but approachable and fun, simple but with a vintage touch. Creating this quick mood board really helped us to get into the right design mood.
We decided that there would have to be certain things present in the design: a classic and elegant font, soft colors for lightness, an occasional possibility to use copper/gold for the vintage aspect, and eventually some patterns or something handmade.
That “something handmade” was a quick decision, as I experimented with creating some small illustrations. I got quite inspired by looking at vintage books and drawings dated from the victorian era, which was great as it helped me add a slightly oldschool element: it was all about the details! We used these illustrations as part of the logo itself but also as a cool way to customize the blog’s sidebar and to represent each article category (travel, recipes, restaurant reviews..).
As you can see below, a crock and some lavender branches were used as part of the logo, as a way to symbolize both the hearty and refined elements in her foodie personality!
The most important part of the project was the blog design itself, of course!
What we had to do first was to review all the content that had been there before, to find ways to simplify it and to spread it over just a few categories so that it would be as reader-friendly as possible. Another thing that was really important was to find better ways to showcase the content. What used to look like a messy feed on Blogger was turned into a breathable structure with plenty of areas to look at without feeling overwhelmed, and all the functionalities needed to easily share it on social media – something very crucial in the blogging world 😉
Have a look at it here!
The website was officially launched on June 10th – and it didn’t go without a celebration!
Sandra organized a gathering in her cute Brussels appartment to share this with her closest friends, colleagues (and ourselves). There was lots of lovely food from her kitchen, and lots of gadgets (mugs, spoons, tote bags) showcasing her new branding which she was super proud to share! It was an awesome little evening, as you can see from these photos we took 🙂
A little bit about Sandra from Leeks and High Heels
How did you get to start Leeks & High Heels?
I started this blog in November 2012 as a hobby! Although I had very little blog experience, I always had an immense love for cooking and wanderlust for discovering foodie places. My father (Willy Slawinski) was a michelin chef and that influenced me a lot. Just like him, I love embracing every kitchenista adventure crossing my path!
What type of content do you want to offer through it?
I like to share all sorts of content that like-minded foodies would love!
The recipes I share are created by following the seasons here in Belgium, as they are based on an in-season ingredient. My signature recipes are easy, fresh with a vintage influence. However, I also aim to share food & lifestyle posts that can inspire people to try new things or learn to create great dinner parties, as well as travel foodie spots to discover and restaurant reviews.
What do you envision your blog and your brand growing in the future?
I’m thinking about collaborating with Belgian brands to represent Belgium in all its foodie glory, and I’m also interested in developing a range of products such as a special unique tea blend, original designed teacups and foodie city guides. The future is bright!
Check out her website HERE and don’t hesitate to tell us what you think 🙂