Yet another portfolio update we’ve been wanting to do since quite a while!
Today I’m going to share some more words (and pictures) about our project with De Masseur, a unique massage studio in Luxembourg. I remember when I first talked about this project in this post, right around the time when we had the website launched, which was one of the first things that had to be done. Much more has happened since and it’s exciting to finally put it out there!
This project represents a design endeavour, but also a great and inspirational relationship, as it’s the case with many of our other projects who involve adventurous and entrepreneurial minds. The guy behind the Masseur, Michael is truly fearless in this way. He quit his long term job in order to pursue his passion of massage and no matter how overwhelming that may have been, he knew he wanted to do it well and differently.
Massage can be quite a generic topic, and due to the saturated market, it makes you think of visuals that are quite cheesy: lotuses, tacky stock pictures and cheap zen patterns. Thankfully, Michael was quite determined to not go for that, as his concept itself was anything but generic. He didn’t want to open a massage business like any other, but an original massage studio that offers custom massages, which means that no massage is identical from one person to another and it doesn’t come off a price-list but a conversation with the customers and their needs. We thought that was pretty darn cool so that was a great start!
The name Michael picked is pretty cool and simple: De Masseur simply means “The Masseur” in Luxembourgish. Just what you need to be on point and to attract the locals as well.
We knew that this simplicity would have to be backed up with simple but effective brand design. After analyzing the concept and the target market a little bit, we knew that we’d have to go for something different yet minimal, elegant yet approachable, fuss-free and soothing to look at.
We decided to go for a very simple typographic logo but included a discreet artisan element in it as well. The tagline which we chose together “Custom Touch” has a carefully chosen font that represents that tailor-made aspect. The rest of the brand is made of soothing colors such as various tones of grey-blue as well as darker backgrounds to give a boost of elegance to certain surfaces.
When it comes to photography & images applied within the brand, we knew we’d have to do some proper research in order to avoid falling in the tacky trap. What can represent this custom massage in a non-cheesy way? Well, simply put: images that are soothing to look at, and that include natural organic curves in them. Images that harmonize well with the graphics, the color palette, and that communicate well-being in an alternative way: foggy landscapes and natural textures.
This brand identity we created allowed us to have lots of room to play around with, so with time we managed to create a variety of things, from basic stationary (business cards, letterheads etc) to brochures and special gift cards (with golden ink and a wax seal, please!).
We also took care of the interior & exterior signage of the location itself. The studio is located in Limpertsberg (Luxembourg city) in a very lovely building which has some beautiful characteristics such as stone brick walls. Although we are not interior designers, we are quite interested in that and we believe that interiors are part of a brand as well, so we helped Michael with the renovation a little bit by giving him some advice on how to make the place look nice, what colors to pick and what type of furniture to get. He got to choose the elements in the end, but it’s always nice to be a part of this process 🙂
Of course, no project is complete without a website! The one we created for De Masseur is a really simple, one-page deal so that the user can quickly grasp everything that that it’s about. It was one of the first things we launched and it will soon have a booking system on it as well!
I’m pretty sure we’ll be adding more things into this project as we go along, but it feels so complete already!
Let us know what you guys think about it 🙂