As you know, David and I have been on quite of a journey to “living with less” lately. We have been posting about this topic on various occasions, like on this post. We have also been reading books about it, such as Essentialism by Greg McKeown, also mentioned here (which was such a great book by the way). This inspired research into minimalism seems to have become our highlight in these past few months. It’s sometimes strange how life gives you signs and makes everything fall right into place when you are meant to be focused on something particular. Exactly during this time, a fellow small biz owner Ulla got in touch with us to design her brand which is… (surprise, surprise) also directly connected to minimalism. And we particularly liked the name she chose for it: Room To Breathe.
Ulla is passionate about simplifying life by finding structure and eliminating the unnecessary. These are principles that she applies into her daily life and in her home, but she wanted to find a way to make a living out of her passion. She decided to become a de-cluttering coach and to help others. The cool thing is that when Ulla contacted us, she told us that we were a catalyst for her project, which was such an amazing compliment! We are so happy when we can contribute (even just a little bit) in inspiring someone to follow their passion and to start their own business & life adventure.
Working on such a project has been a great breath of fresh air for us. Since the beginning, when working on the logo for example, it was very interesting to see how we could come up with something simple, yet well structured. We chose a “breathing” object to be at the center of it. We knew that if we would be using any symbol at all, it would have to be something natural that doesn’t contribute to clutter in the home, but is in fact producing oxygen, like a plant. We also knew that there would have to be structure, defined by a good alignment and the use of clean lines, but also plenty of space and nothing unnecessary. So we came up with this simple square logo design, which is very easy to play around with and can be played around with very easily throughout printed stationary and in media.
Our moodboard, as shown on top of this post really helped us set the tone for the whole brand styling, and also helped us define what type of images would have to be used throughout social media as well. The initial main color was lavender, (as you can see on these mockups), however, we did end up going for something a bit more neutral along the way.
As Ulla’s de-cluttering coach business is mainly anchored at inspiring people, we thought it would be interesting to use well-designed quoted images for her social media. This can add a very nice extra layer to the brand identity and can create interaction with her followers.
Later, we collaborated with Ulla on a photoshoot that we organized in her home, and then we worked on her website – which is just as clean & functional as her business concept. We were so happy with it, it’s one of our favourites 🙂
Ulla was just as thrilled about it all, and about working with us, which is such a nice feeling. Here are some words from her:
Room to Breathe, the decluttering and organizing service, was born out of a very personal and life-changing experience.I was very lucky: Early in the development phase – when my business idea was still very vague – I met David and Linda. They became godparents to my project and helped me a lot in every respect. Their friendly, calm, and encouraging competence made taking decisions a lot easier. Developing the brand identity and the logo was a very communicative and reflective process. David and Linda understood intuitively where I wanted to go and what I wanted to be: The logo they designed represents perfectly what I stand for. It is the result of mutual trust and respect.Kinlake attracts a wonderful mix of people: I like to think of us as “Kinlakians”. We are connected by our passion and thoughtfulness, our sense of beauty and esthetics. What we also have in common is the ability to think outside the box and a great sense of humor. Being a small business owner can be very scary and lonely, but when you find support in a like-minded community can also be a lot of fun. As David and Linda have become digital nomads, the community begins to spread all over the world. It is a great pleasure and a privilege to be a part of it.
Ulla has been an amazing client and she definitely inspired us a lot in our own de-cluttering journey! Through her business, she is now offering workshops and services to inspire many people to live a simpler life full of “room to breathe”. We’re super excited to see what more things will come out of this lovely project. 🙂
You can visit the Room To Breathe website here.