Am Véierzéng is the cafeteria of Luxembourg’s History Museum. My friend, and owner of the place, José first contacted me because he needed a custom lettering to use inside the place. Later, I got to know what it was all about: it was going to become a really cool, all-vegetarian café with organic food and drinks. José seemed to always have innovative ideas, (he is also the co-owner of Kyosk, another similar spot) and I was glad I could become part of it. And unexpectedly, I became a bigger part of it than I thought I would. After the lettering was done, I did a few tryouts on refreshing the branding, and I actually got hired to re-do the entire graphic identity.
It was a lot of work that had to be done very quickly, but I think most of the stress was the positive kind. Although I wish I could have been better prepared in order to give even better quality, I am really happy about it today as I love the AM14 team and the place itself. It is definitely part of the few things that make Luxembourg go further into open-mindedness and cool concepts and I’m proud to be a part of it. If you are in Luxembourg, you should check it out, the food is delicious. – I even helped to cook once, and spent an awful time peeling fresh green beans! –
Please note that the stationary above is a mockup. The real stuff can be seen on location. One more reason to go!